"Starbucks represents something beyond a cup of coffee." Howard Schultz

Trademark Services

Trademark Services Overview

Hitaffer, PLLC provides trademark legal services to help businesses protect
brand names, logos, and other identifiers that distinguish goods and
services. Our firm assists clients with trademark clearance, federal
trademark registration before the United States Patent and Trademark
Office (USPTO), trademark portfolio management, and enforcement of
trademark rights. We counsel clients in all aspects of trademark matters,
from the selection and clearance of marks through registration,
maintenance and enforcement.

Experience

Our firm has extensive experience assisting businesses and entrepreneurs
in protecting brand identities through trademark law. We have represented
clients in a wide range of industries and have guided trademarks from
initial clearance through federal registration and long-term maintenance.
Our experience includes responding to USPTO Office Actions, advising on
trademark strategy, and assisting clients in protecting valuable brand
assets.

Trademark Clearance

Before adopting a new trademark, it is important to determine whether the
proposed mark may conflict with existing trademarks. We conduct and/or
coordinate trademark clearance searches to help clients assess potential
risks associated with adopting a new mark.

Trademark clearance services may include:

  • Preliminary trademark searches
  • Comprehensive trademark clearance searches
  • Review of federal and state trademark registrations
  • Evaluation of common law trademark uses
  • Legal opinions regarding the availability of proposed marks

Federal Trademark Registration

We prepare and file trademark applications with the USPTO to obtain
federal registration of trademarks used in connection with goods and
services.

Trademark registration services include:

  • Preparing and filing trademark applications
  • Identifying appropriate goods and services classifications
  • Advising on use-based and intent-to-use applications
  • Responding to Office Actions
  • Communicating with trademark examining attorneys

Trademark Prosecution

During examination of a trademark application, the USPTO may issue Office
Actions raising questions or objections to registration. We assist clients
in responding to Office Actions and guiding applications through the
examination process toward registration.

Trademark prosecution services include:

  • Responding to substantive and procedural Office Actions
  • Addressing likelihood-of-confusion refusals
  • Addressing descriptiveness refusals
  • Advising clients regarding amendments and arguments
  • Monitoring application progress through registration

Trademark Portfolio Management

Businesses often develop multiple trademarks over time. We assist clients
in managing trademark portfolios and maintaining registrations to help
ensure continued protection of valuable brand assets.

Portfolio management services include:

  • Monitoring trademark renewal deadlines
  • Filing required maintenance documents
  • Advising on expansion of trademark protection
  • Monitoring potentially conflicting trademark applications
  • Developing long-term trademark protection strategies

Trademark Enforcement

Trademark rights must be actively protected in order to maintain their
value. We assist clients in enforcing trademark rights against
unauthorized use that may cause confusion in the marketplace.

Trademark enforcement services may include:

  • Investigating potentially infringing uses
  • Preparing cease-and-desist letters
  • Advising on settlement and licensing options
  • Assisting with trademark disputes and enforcement strategies

Hitaffer, PLLC assists businesses and entrepreneurs in protecting valuable
brands through trademark clearance, federal registration before the
USPTO, portfolio management and enforcement of trademark rights.